Printers in Kent:

Full Colour Business Cards to Represent Your Business

By Jim Cunliffe

One way to make your business cards stand out from others is to create them in full colour. Most business cards will contain very little colour, if any. You might see a bit of variation in paper colour, and even less in the colour of inks used. If you decide to use full colour on your cards, you can be sure they will make an impression.

The first thing to be aware of is that full colour cards now days can cost quite a bit less than traditional cards (because full colour cards can be batch printed). If your business cards budget is very limited, or you are in a very conservative field, full colour may be the best way for you to go. If however, your brand is spot colour specific, then they could cost a lot more. If you are in a field where any kind of creativity or innovation is valued, full colour will make quite an impression.

Colour can be used in a few different ways. One way is to incorporate it into the logo portion of your business cards. You can also have the background of the cards be full colour against a darker font. You will want to carefully choose the background and make sure it fits your business. You also do not want it to be distracting.

The information printed on your business cards should still be the primary feature. Photographs are another way colour can be used. Again, you will need to consider if using a photograph is beneficial and appropriate. If you are a photographer, then you may want to consider a printing process know as scholastic printing. This is were the dot of ink printed to the board is variable, which gives a smoother, higher quality print.

Using lots of colour can be a great way to make your cards stand out. Think about how you can incorporate it into the design and make a big impression.

There are other print techniques which do not involve traditional print to consider. Metal business cards is an option. Your text and logo can be etched onto the surface of the metal business card. This is very effective and rather costly.

Foil embossed or foil blocked cards are also very luxurious. These tend to be printed on a thick Colour plan board, which is very thick and heavy.

Article written by Jim Cunliffe of facemediagroup.co.uk. For more information on Business Cards visit http://facemediagroup.co.uk

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